DISCUSSION ITEMS A. Water is Awesome Conservation Campaign

Staff Report & Agenda Item Details

DISCUSSION ITEMS A. Water is Awesome Conservation Campaign Alex Johnson, Director of Communications, presented this item. He reviewed that the " Water is Awesome" advertising campaign for conservation is equally funded by NTMWD, Tarrant Regional Water District and the City of Dallas. The intent is to drive awareness to reduce outdoor water use in North Texas. He said that the campaigns run on TV, radio, social media and streaming platforms. News websites and billboards also advertise the campaign. He noted that the yearly cost for NTMWD is $ 583, 000. Mr. Johnson provided an overview of survey results of water usage awareness in the NTMWD usage area, along with focus groups' awareness. A new summer campaign was introduced with a brief video. He noted that drought reports are now being included in WFAA' s 6:30 p.m. newscasts. Discussion followed with questions and suggestions from Directors.